OHM is a womenswear designer label by Dayoung Jang London College of Fashion Womenswear graduate. OHM released 23 A/W 'THE NEW SHELL (act.1 of HYPER BOBUSANG) in 2022 MODA PORTUGAL fashion design competition and was nominated as UK winner; the very first journey of the brand OHM.

Brand OHM is still developing a collection based on two main slogans: "Exploration of New Sustainability" and "Creation of Brand Signature Details and Garment Construction aiming for BEAUTI-FUNCTIONALITY."

OHM creates an experimental but practical construction and detailing through juxtaposition of feminine materials, basic women’s wear archetypes and sports/functional construction references. Experimental draping, fabrication and unconventional detailing aim for "the garment that makes women beautiful, practical, and comfortable even when they sweat."

Inspired by everyday situations and topics that everyone can relate to, OHM builds its own unique design world by presenting a playful colour palette, material mixing and fun experimentation in detail.

*BRAND / DESIGNER CAREER

2024

_REDRESS DESIGN AWARD 32 SEMI-FINALISTS

_24 S/S whole collection featured in NETFLIX SERIES ‘GEEK GIRL’

_Work for UK based brands such as HUNTER, TED BAKER SPORT, JOHANNA PARV, WED STUDIO and etc. as an design / atelier internship

2023

_K-fashion audition Beginner (new-gen designer) TOP 3 finalist

_London College of Fashion, Womenswear graduate First degree honour

_UK base designer Phoebe English, Sustainable design mentorship

_23 A/W, 24 S/S collection: featured in Show Studio, Hypebeast, I-D ITALY, Fucking Young, Metal magazine and etc.

2022

_2022 MODA PORTUGAL UK Winner

2017

_The 35th Korean Fashion Design Contest silver prize winner 

_Gangnam Rookie Fashion Designer Contest; 1st stage qualified

2016

_IKSAN Han-Ji (Korean traditional paper) Fashion Design contest; Special prize