Designer Background 

Designer Nobuco Sugimoto worked as chief designer for a major apparel manufacturer before moving to the town of Hayama in Kanagawa prefecture, Japan. 

There, in 2006 she launched her own brand "HAYAMA SUNDAY" with the figure of her beloved dog ‘Sunday’ as the brand mark. 

In 2013 she opened her flagship “HAYAMA SUNDAY” store.  

Hayama, is a laid-back seaside town famous in Japan as a holiday villa area, a close getaway destination from Tokyo. Even the Japanese Imperial family spend their leisure time there, at their villa. With the sea before it and mountains behind, Hayama is a nature-filled oasis. 

As you sit listening to the birdsong all around you and gaze out at the beautiful ocean, you see people at leisure enjoying themselves yachting, boating, and windsurfing often with the magnificent figure of Mt Fuji as a backdrop. 

’HAYAMA SUNDAY’ was born in this pleasant, nature-rich town. 

HAYAMA SUNDAY creates simple, high-quality "resort wear" inspired by the daily life of the people.

デザイナー経歴

デザイナー杉本伸子は大手アパレルメーカーのチーフデザイナーを経て葉山に移住をきっかけに２００６年に“ハヤマサンデー”を立ち上げ、

２０１３年にフラッグショップをオープン。犬のマークは愛犬“サンデー”がモチーフです。

海と山に囲まれ、ゆったりとした時間が流れる葉山町。御用邸もあり古くから別荘地として日本では有名です。鳥のさえずりを聴きながら美しい海を眺めると、ヨットやボート、ウィンドサーフィンなどマリンスポーツを楽しむ人々の姿が見られます。快晴の日は海の向こうに富士山も望める、そんな自然豊かな葉山町でハヤマサンデーは生まれました。生活の中で得たインスピレーションをもとにシンプルで上質な“リゾートウェア”を

発信し続けています。