ALEX S. YU creates collections of garments that explore the fine line

between reality and fantasy. His aesthetics rollick the happy emotions of

childhood, nostalgia and wanderlust; and ponder the very definition of

femininity in a modern, quirky way through garments. The ALEX S. YU girl

loves to have fun, and isn't afraid of trying new things. They love colour,

prints, quirky shapes, textures, and most importantly, values comfort. They

are eccentric, lively, nonchalant and views life through a pair of rose tinted

glasses. ALEX S. YU creates a line of contemporary womenswear with a twist

of avant garde experimental attitude. He plays with proportions, colour

blocking and unusual silhouettes while mixing and using different colours and

fabric weights in one garment.

ALEX S. YU trained at Blanche Macdonald Centre in Vancouver and furthered

his education at London College of Fashion in the United Kingdom. He

launched his label at Vancouver Fashion Week in September 2014 after being

named Emerging Designer of the Year by Niche Magazine. He was also

named one of the top Canadian designers during the Canada 150 Celebration

in Montreal. He has since showed eleven collections at Vancouver Fashion

Week and has been named the Nancy Mak Award Recipient in September

2016. He also presented his collections at London Fashion Week with Fashion

Scout, Amazon Fashion Week Tokyo, Harbin Fashion Week, RE/SET Toronto

Fashion Week and PARK show Calgary. His works had been featured in

various international presses such as Vogue UK, Vogue Italia, Glamour UK,

Elle Canada, Elle Italia, i-D, Indie, V Magazine, Fuckingyoung, GQ, Aether

Magazine, Zine Magazine, and many more. His works has also been featured

in various music videos such as ‘Ghosts’ by Charlie and ‘BAE’ by Bestie.

ALEX S. YU has dressed various international celebrities such as Malia Baker,

Sandra Oh, Jordan Claire Robbins, Mia Zhu and many more. His work has

also been featured in an independent film, INDIGO, that has shown at Cannes

and Berlin Film Festival. His line is sold at his bi-annual pop up shops and

various stockists around the world in cities such New York, London,

Vancouver, Taipei and Miami.

ALEX S. YU is made with dream and love.

For more information, please contact hello@alexsyu.com