Shravan Kumar Ramaswamy has crafted magic with fabrics for 18 years; a coveted journey that began when he became the first and youngest fashion designer to emerge from the classical city of Hyderabad. A true-blue fashionista, Kumar is a craftsman who belongs to an emerging generation of research driven designers. Best known for the revival and reinvention of eco friendly fabrics as well as unusual creations from unconventional fabrics Shravan Kumar draws his inspiration from the sheer volume and beauty of ethnic Indian designs that reflects an amalgamation of colour and texture along with class. His mantra for himself is, “fashion is my religion,” and he feels blessed to be able to “weave magic through fabric.”
Shravan Kumar’s philosophy is that Indian-ness is not about contrived concoction of the diverse; rather it’s an effortless understanding of the divergent. And ‘Haute Couture’, ‘pret-a-porter’ or ‘Mass Market’ fashion should be original, stunningly woven with structure and aesthetic craft with focus on comfort. Thereby making the brand SHRAVAN KUMAR a commitment of cutting edge technology through years of unremitting efforts in research, luxury, class, wearability and comfort.
Rameswamy looks at the quintessential fashion industry to accomplish the mission of Social and Environmental Commitment to empower poor families by generating employment opportunities and also by cultivating bio-degradable and eco friendly products. In an effort to meet this objective, he has taken up the responsible initiative to promote handicrafts and workmanship from rural India – paying tribute to weavers, through “AN ODE TO WEAVES & WAVERS”, an annual show which showcases over a 100 weavers like the Phulia, Parsi, Srikakulam Khadi, Salem, Jamdhani, Paithani, Kerala, Kanchi, Cadwal, Pochampally, Dharmavaram, Mangalagiri, Venkatagiri, Uppada, to name a few from the remotest locations of India every year. These are woven at a non-government organization called ‘The Society of Aalayam’ that Kumar personally chairs.
‘Aalayam’, not only succeeds in restoring various weaves of the country which are rapidly declining in their significance, but is also dedicated to bettering the lives of weavers in India. Every sari made here essentially uses organic fabric and is handmade by weavers. Much of the profit obtained by selling them is sent over for the weavers’ welfare. Through ‘Aalayam’ Ramaswamy has introduced many training workshops on weaving and embroidery while promoting micro-credit in fight against poverty.
Dedicated to the advancement of the arts and sciences of fashion – furthering the promotion of creative leadership for artistic, technical, social and environmental achievements within the global fashion industry, Ramaswamy further dons a teacher’s hat by lecturing at various premier design institutes in India.