admin Designer


Lui profile





Brand Profile

Iarocheski is a clothing label run by a small group of nice people based in Florianópolis, Santa Catarina, Brazil.

“The unlikely meeting of artisanship, experimentation and functionality.”

Ever since embarking on the fashion journey and even before that – Lui Iarocheski has always had affinity towards experimentation and introspection. It was poetic and very fitting that after an exchange in Sweden, Lui decided to shape his graduation collection in Brazil on the need for conceptual menswear fashion. Iarocheski’s menswear graduation collection got international attention at the RG Designer Award due its disruptive concept and exploration with shape, color and material.

In the southern island city of Brazil – Florianópolis – this passionate project has involved passionate people and evolved into a sustainable designer label based on the concept of: laboratory.

The philosophy is simple. Recreating concepts and processes within an artistic outlook that does not compromise on stylistic preferences. Furthering the art and heritage of artisanal techniques of the past and redefining ready to wear styling of today’s zeitgeist.

Lui Iarocheski – known for his conceptual approach to design – together with the WNext Group, they founded the label based on flourishing collabs between local expertise and eco-conscious suppliers from the creative scene of Brazil.

Depth to ideas, the merge created a bridge between tradition and innovation, cold and heat, black and white, classic and experimental, function and style.

Iarocheski’s garments conceal some of the highest level of artisanship and materials available.


LOGO IAROCHESKI 8 7 3 10 2 1 12 13