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Viktoria Nasteva – Co-Founder & Creative Director, Lozena

Viktoria started Lozena with her sister and mother because they noticed a lack of responsibly made clothing in the upscale, mainstream marketplace. Her Bulgarian heritage inspired Lozena’s ethical philosophy and is reflected in her design aesthetic.

Through Lozena, Viktoria is working to make sustainable fashion synonymous with high-end fashion. Preserving traditional craft, bolstering the livelihoods of artisans, and treading lightly on the earth is of utmost importance in her business.

Viktoria enjoys taking risks with her style, and hopes to motivate women to be true to themselves and to live close to nature! She also loves traveling and interacting with people of different cultures, great food, live music, tennis and the wilderness.


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