Established in Montreal, Dex’s approach is to offer the latest trends, through a collection of affordable, easy-to-wear, flattering looks.
Dex was founded in 1990 and is the brainchild of a 25-year fashion veteran, Jacky Alloul. He set out to create Classic and trendy sweaters and tops with emphasis on fit, yarn quality and with one mandate: to create the most comfortable low maintenance sweaters. Paying careful attention to details and quality, He has created a combination of style, sexiness, and most importantly the ultimate comfort and care-free sweaters and tops.
Jacky’s extensive experience in the industry as well as his technical experience in yarns,knits and sweaters, continually gives him a competitive edge by always having the latest yarns and techniques in order to offer a better product season after season. His passion for detail and design are the key to the aesthetics of the Dex brand.
Dex serves up functional fashion and prides itself on being an of-the-minute, trendy and affordable brand. In response to the needs of customers and aspirations of its patrons, Dex has naturally progressed into a complete lifestyle brand offering its customers a wide spectrum of categories.
Dex was successful in delivering new styles and trends which were a tremendous hit with stylist for top fashion magazines including Vogue, Lucky, Elle, Elle Canada, Lou Lou, Flare, Clin d’oeil and many more and is continuously rewarded with editorial coverage.
Dex caters to such a wide spectrum of Contemporary customers and its quality and styling is beyond compare. In addition to western success, Dex has trekked to Europe where it has received a warm welcoming.
*Kerry Lawrence has been representing Dex in Western Canada for 12 years and is excited to present the Spring 16 Collection of Dex and Black Tape on their behalf”