Designer Profile


Sasaki Vege (Beji) studied marketing and design by himself for about 10 years, so as to rebuild an apparel brand that went bankrupt in Japan, doing merchandising, and travelling to the countries of Japan, Korea, Italy, France and China.

He is a new type of designer who acquired knowledge and skill of Fashion Apparel and Business through his experiences as a manager and merchandiser, designer, buyer, and VP manager of an apparel maker.

As Chairman of the Japan Ningyo-Bijyutsu-Kyokai (Doll Arts Association), and Chairman of the Japan Vocalists Forum, for many years, Sasaki Vege has a great knowledge of both Japanese traditional art, and of Opera art – one of the highest forms of European culture.

Sasaki is a rank holder of both Kendo and Karate. He is small but has many experiences with sumo and judo as well. He loves BUSHIDO as a spiritual art, and is a super talented runner who runs 100 km marathon.

Despite his accomplished nature, he has received little formal education in terms of programs authorized in his country. Therefore, it is said that he has the character aspects of an “unpredictable person”.

Sasaki is a businessman who owns several listed companies in Asia – including Japan – and manages dozens of companies as owners.

VEGE’S of WASSO VEGE’S is his real name, as his father who was one of the founding members of Macrobiotic movement in the beginning, named VEGE after the word Vegetarian.

Sasaki Vege has succeed his father’s will, and continues to try to disseminate the Brown Rice Diet/ Macrobiotic diet.


WASSO VEGE’S reflects the philosophy of Sasaki Vege (Beji) about clothing.

Where can you find the difference between kimono and clothes?

Vege says,

“It’s not a dimension of design or motif. What you expect from each of these types of clothing is definitely different. It may be said to be completely opposite. When you put on a piece of Japanese traditional clothing, the main constituent is not a person who wears it. A person is only tool for expressing clothes. The protagonist is absolutely the design and motif of the clothes, and the most important thing is the linear designs of clothes themselves.

“On the other hand, it could be said that the protagonist of western clothing is the person who wears it. The mission of western clothing, is to draw out charm of the person who puts it on.  Each design is made so it fits to your body shape and your personality, by complimenting your body lines to make them more attractive, or sometimes by concealing the body line entirely. Dresses are made for an individual by sewing the material of dress with scissors, a needle, and thread. Materials, design, motif and line are all put into consideration for the person who wear it.

“With this being said, the person who wears Japanese traditional clothing, must adjust themselves to the line of clothing from the moment they put it on. The body of woman is tied or tightened with many kinds of bands and strings and fabrics. Sometimes you put padding between the clothing and the body as well. In other words, we sew the human body line into the kimono itself. This series of work is called “Kitsuke”

Japanese traditional clothing is an unparalleled artistic costume, cultivated through tens of thousands of years of tradition, and had continued from the prehistoric times of the Japanese people. However, there are no people who wear this traditional art form in their everyday life in Japan.

This is because in order to wear this type of clothing, you need to know how to put it on, which requires a lot of training called Kitsuke, that and you need to suffer being tied up with many kinds of strings while you wear it as well.

In this way, Western clothing and Japanese clothing have started to have counter-opposite concepts, and have been continuously improving through the tens of thousands of years of tradition.

March 2017, at VANCOUVER FASHION WEEK, WASSO VEGE’S realized encounter of the Oriental and Western ideologies in clothing culture will be presented. WASSO VEGE’S utilizes the line and motif of traditional Japanese WASO, that can be worn in the same sense as western clothes for the western woman, while providing liberation from Kitsuke, a high degree of comfort, and ease of movement for Japanese woman. Now we are sending these clothes to the women all over the world, as a new traditional art that includes the taste of western fashion in their designs.


At Vancouver Fashion Week, we will present our 2017 Fall/Winter Collection.

The theme for this collection is called “LIPS on a SPIRAL.”  In this clothing line, a new type of WASO (Japanese traditional clothing) design is created in which the SPIRAL that formed the universe is expressed as LIPS – the most sexy element in the world.

Red, Green and Blue are utilized throughout the collection, these colors have a fundamental nature in every substance, and are a common ancient memory for all races. Please enjoy “three primary colors of light” that the new type of WASO: “WASSO VEGE’S” constituted.

We also began using pleating technology on chemical fibers, we studied this technique thoroughly and realized it gave fabric the qualities of being easy-to-wear, cool, easy-to-move, light, ease-to-wash, uncrushable, etc.  These are just some of the features that makes this a completely new form of WASO, that was not found in the past.

In addition, this collection boldly fuses Japanese traditional designs and motifs of the WASO, with those of western clothing, so as to create an innovative and eclectic fashion through this surprising combination of influences.  “WASSO VEGE’S” is a clothing that was born in the culture of Japanese clothes.  We are aiming to be on the cutting edge of aesthetic and fashion on a global scale, all while continuing to carry and embody traditional styles that have tens of thousands of years of history.