Designer Profile

Emma O’Rourke is one of a new breed of passionate young designers pushing the boundaries of minimal design without compromising on style.

THE LABEL is based in Australia’s capital, Canberra, and challenges head on everything we have come to expect from ethical clothing. This is innovative, refined clothing of deceptive simplicity.

A graduate of the Canberra Institute of Technology’s prestigious fashion design degree, Emma wants to transform the face of ethical fashion, creating timeless garments that women can – and will – wear again and again.





  • Absolute Favourite Outfit VI without Coat

  • Alternative Outfit V

  • Alternative Outfit V

  • Alternative Outfit IV

  • Alternative Outfit II

  • Alternative Outfit I