Designer Michal Negrin evokes a vintage-inspired fantasy world of beauty and romance. Her timeless designs have caught the imagination of celebrities and fashion conscious women around the world who crave her unique, ultra-feminine style.
She began designing as a child, driven to counteract the drab, sensible esthetic of the Kibbutz where she grew up. Her first collection was launched at Tel Aviv’s open-air marketplace in 1988. The demand was overwhelming and led to the opening of the first store in Tel Aviv. Today there are over 50 Michal Negrin stores in nearly two dozen countries, in major cities such as Tokyo, Hong Kong, Sidney and Moscow.
A core value Michal Negrin is to keep production local, so despite rapid international success,the extensive fashion and jewelry lines are still hand crafted at the studio in Israel by skilled local artisans. Fabrics are hand printed and meticulously layered with lace and Swarovski crystals for an enchanting, intricate look. Michal uses clever cuts and creative print placement to flatter a wide range of body types and sizes from XS to XXL.
The first Michal Negrin concept store in Canada, on Victoria’s popular Government St., has been delighting local customers and visitors since 2012. It offers a shopping experience that transcends anything seen before, through whimsical decor, a custom store fragrance, unsurpassed customer service and of course Michal’s magical creations.