Ameri was established in September 2014. The brand concept is “no rules for fashion”. We don’t need to be tied in with the fashion category. We can wear whatever we want. We just need to enjoy fashion, but not to forget to incorporate our own style.
Naoko Kuroishi used to be a visual merchandiser in a Japanese fashion brand called “Emoda.” After her career of 5 years, she launched her own brand “Ameri”. She is also famous as a blogger and on Instagram in Japan, to show followers her daily outfit and lifestyle. She has about 60K followers on her personal Instagram page.