I create garments that explore the fine line between reality and fantasy.
ALEX S. YU creates colorful and minimal garments that explore the fine line between reality and fantasy. His aesthetics rollick the happy emotions of childhood, nostalgia and wanderlust; and ponder the very definition of femininity in a modern, quirky way through garments. He trained at Blanche Macdonald Centre in Vancouver and then furthered his education at the prestigious London College of Fashion in the United Kingdom.
The ALEX S. YU woman loves to have fun, and isn’t afraid of trying new things. She loves color, prints, quirky shapes, textures, and most importantly, values comfort. The ALEX S. YU woman is eccentric, lively, nonchalant, and views life through a pair of rose tinted glasses. ALEX S. YU creates a line of contemporary luxury streets wear that is ready-to-wear with a twist of avant-garde experimental attitude. He plays with proportions, color blocking and unusual silhouettes while mixing and using different colors and fabric weights in one garment. He often designs his own original prints or collaborates with various artists from the graphic design or visual arts field to create original prints for his collection.
ALEX S. YU launched his label at Vancouver Fashion Week in September 2014 after being named Emerging Designer of the Year by Niche Magazine. He has since showed five collections at Vancouver Fashion Week and has been named the Nancy Mak Award Recipient in September 2016. His works had been featured in various international presses such as Vogue UK, Vogue Italia, Glamour UK, Elle Canada, Elle Italia, i-D, Indie Magazine, Zeum Magazine, Leen Magazine, Aether Magazine, Zine Magazine, and many more. His works has also been featured in various music videos such as ‘Ghosts’ by Charlie and ‘BAE’ by Bestie. His work has also appeared on celebrities globally such as Charlie Storwick, Miu Chiu, Sui Ling and Cookie Feng. His work has also been featured in an independent film, INDIGO, that has shown at Cannes and Berlin Film Festival. His line is sold at his bi-annual pop up shops and various stockists around the world.
ALEX S. YU is made with dream and love.