Taking femininity and romanticism as the core of her creative process, Santa Clara is well known for creating pieces that mix delicate laces, transparencies and silks with special attention to details that accentuate the female figure.
In 2006, Clara Edwards took the decision of making her student dream come true: she created her own womenswear brand called Santa Clara. Since then, she has created two collections per season, only interrupted by her courses at London College of Fashion and Central Saint Martins.
This formation process informed her work methodology. Each collection begins with rigorous research of the inspiring topics, which drifts into concepts that unfolds the forms, textures and colors that she will use to design.
In parallel with her collections, since 2007 Clara Edwards became one of the most requested wedding dresser designers in Santiago de Chile.
Additionally to femininity and romanticism, her brand seal is exclusivity. Though she is asked, she will never manufacture the same garment, and does not risk buying common printed fabrics to avoid similarities with other designers. Her strict methods made her designs special and desirable, dedicated to women’s figure and highlighting the silhouette.