The Label “FEHER” was established in 2013 by Marko Potkozarac. Born in 1990, November 7th, Marko is based in Banja Luka, Bosnia and Herzegovina.
He studies Fashion and Textile Design at the College of Technology and University of Banja Luka.
In April 2014, Marko won the first place in the competition “Perwoll New Generation” where there were more than 200 competitors. The show was produced as a part of Nivea BH Fashion Week, which was held in the capital of Bosnia and Herzegovina, Sarajevo. Numerous jury members were delighted with FEHER’s collection “Enough” for men/women, and the feminine collection “Ice Machine” dedicated to futuristic minimalism.
Marko presented his first collection “Virdzina” in front of many fashion gourmets at the prominent “Banja Luka Fashion Fair 2013”. He emerged as the central topic of all local media, representing courage, youth and talent that would place Bosnia in the world stage.
Marko has collaborated with celebrities in Bosnia and Herzegovina, like Vanja Misic from X Factor, and BH artist and human rights activist Dijana Tepsic.
In 2015 FEHER design collaborated with the brand “Funky Guerrilla” for the first time and produced the “limited black edition”.